I build brands that make founders
Brand strategy, visual identity, story-telling and digital presence
for founders whose story is the brand.
→ See the work
You’ve built something real. A winery, a studio, a consultancy, a brand with your name on it. But the way it looks online doesn’t match what you’ve actually made. The website feels like an afterthought. The visual identity was a quick decision three years ago. Your story is either invisible or being told by someone who doesn’t understand it.
That’s where I come in.
I call my approach Emotional Spatialism, the idea that a brand isn’t just seen, it’s felt. Identity is not just visual, it’s spatial, atmospheric, and experiential. I don’t make things pretty. I make them true. I build the strategy, the visual identity connected to the story of the brand, the website, and the presence that gives your work the space it deserves.
years across physical and digital design
international exhibitions including Paris and Milan Fashion Weeks
founder-led brands built from the ground up
Forbes · Decanter · Vogue Talent · La Repubblica
(client and personal press coverage)
→ See all the works
How I Work
Strategy
Before I design anything, I need to understand everything. Who you are. What you’ve built. What you’re afraid to say out loud about your brand or your product. This part is a conversation, not a brief. In short, everything about what you want to be, about how to ask them in visual I will handle it.
Identity
I don’t start with a logo or a sketch. I start with a feeling. What should someone experience when they encounter your brand or your product for the first time? The visuals come from that answer, not the other way around. Everything built from strategy, not trends, not templates, not what your competitor did, but why.
Presence
I don’t hand off files and disappear. I build the full world: website, social campaigns, editorials, photography, launch… I’ve done this for my own brands three times and for other founders too. I know what it takes to carry it through, and I can stay with you continuously in the journey.
As Seen In
If you’re building something real, let’s make it visible.
→ Let’s Talk
I take on a handful of projects at a time. Each one gets my full attention.
