Twenty years of making things that matter...
I help founders build brands that reflect the true value of what they’ve created.
My approach is rooted in “Emotional Spatialism”, the idea that identity is spatial. A brand is not only seen, it is felt, and it occupies space the way an object does. Over the past 20 years, I’ve worked across physical and digital design, from contemporary jewelry to digital fashion, from brand strategy for winemakers to visual identity for consulting firms.
I’ve built three of my own ventures from scratch. I know what it means to be the founder, the creative director, and the person answering emails at midnight. That experience shapes everything I do for my clients.
My work covers brand narrative and positioning, visual identity, website design and build, photography, content direction, and ongoing creative support. I work independently and with a small network of trusted specialists. I personally direct everything.
If you’re building something meaningful, let’s connect.
EXPERIENCE
2007 - Present
Creative Director & Brand Strategist, Independent Practice
Over twenty years across brand strategy, visual identity, web design, contemporary jewelry, 3D modeling, digital fashion, and photography.
I’ve focused on helping founder-led brands grow into the digital world without losing what makes them real. From visual identity to website to ongoing creative direction, I work end-to-end. One project at a time. Personally directed.
A contemporary jewelry and design brand built from zero. I lead every part of it: research and development, art direction, production, photography, communication, exhibitions, e-commerce, and press.
50+ international exhibitions across 20 countries. Featured in Vogue Talent, Klimt02, and VO+. Florence Biennale Special Commendation. London International Creative Competition Honourable Mention.
A niche Piedmont winery producing Derthona DOC Timorasso. The brand went from no presence to international press coverage.
Brand strategy and positioning, logo and label design, website, photography, social media, ongoing creative direction. Featured in Forbes (96 points), Decanter, La Repubblica, James Suckling, and Falstaff.
A hybrid fashion and jewelry studio focused on digital craftsmanship and slow 3D design, optimized for physical production. Co-founded in Milan with Nastaran Hashemi.
Creative direction, digital fashion and AI-driven design, AR virtual try-ons, optimization for 3D printing. Collaborations with SYKY (Cosmos Sonata, Specimen) and DressX (Hydrobloom). Featured in Vogue Business during AI Fashion Week.
Octant Clarified, a three-film animated series on public goods funding, selected through the Octant Community Fund and produced 2024 to 2025.
2022 - 2023
Exhibition Designer, Museo del Bijou di Casalmaggiore
Display design for two historical exhibitions curated by Bianca Cappello.
Vetro. Gioielli italiani tra ‘800 e ‘900, 2022, over 300 pieces, marking the UN International Year of Glass. Complete display system designed and produced from recovered bottles, cut, ground and finished by hand, with macro photography for the vitrine backgrounds. Credited in Arte.it, Il Giorno, FashionNetwork, L’Orafo Italiano, Preziosa Magazine and 18 Karati.
Milleuna Fibbia, dal Settecento alla Dolce Vita, 2023 to 2024, from the Pennasilico collection. Display design and Infilata nel Tempo, a series of period collages.
2016 - 2021
Founder & Curator "JewelryAround"
Started as an Instablog on jewelry and grew into a platform curating contemporary Persian jewelry in Europe.
2014 - 2015
Researcher "Politecnico di Torino" - Engineering Faculty
Research area: jewelry production, design, additive manufacturing, rapid prototyping. Study of sustainability on different additive manufacturing methods in the jewelry industry.
2010 - 2014
Early roles, Milan and Turin
Designer at Devecchi Milano, jewelry line development. 3D modeller for DWS Digital Wax Systems, exhibiting in Turin and Venice. Designer and researcher at B.M.C. srl, where I developed my jewelry engineering thesis on direct casting from rapid prototyped models. Creative assistant to Giorgio Vigna. Graphic and e-commerce work at Maria La Rosa Milano and AIACE Srl.
INTERVIEWS & TALKS
Associazione Gioiello Contemporaneo - 2024
Digital Transformation in Jewelry Industry
European Technology Chamber - 2022
New York Jewelry Week - 2021
Women Jewelry Designers in Milan - 2020
Milan Design Week - 2017
SELECTED WRITING
Universitas Studiorum - 2017
T-Gold magazine - 2014
Direct Casting from Models Obtained through Rapid Prototyping
EDUCATION
2013 - Politecnico di Torino
Master's degree in Jewelry Engineering
Engineering Faculty – Alessandria, Italy
Technical training with the acquisition of specific proficiency in materials, technologies, quality, and planning abilities.
2012 - Politecnico di Milano
MSc in Product Service System Design
Design Faculty – Milan, Italy
PSSD is concerned with user needs through strong systems of products, services, communication, and their touchpoints.
Workshops with:
Future Concept Lab ( F.Murace)
Sony Ericsson (F.Di Liberto, R.Pera)
IDEO (D.Buzzini, C.Swope)
Continuum (F.Di Liberto)
Esterni
Pierandrei Associati ( F.Pierandrei)
La Flute
2011 - Poli.Design (Politecnico di Milano)
Jewelry Design Advanced Training Course
Polimi – Milan, Italy
With Prof. Alba Cappellieri Jewelry in terms of design, culture, trends, market, retail, communications, modeling, and prototyping.
Workshops with:
Giancarlo Montebello
Bvlgari (Stefano Guagliumi)
Bvlgari (Massimiliano Bonoli)
2007 - Alzahra University of Tehran
BSc in Industrial Design
Design Faculty – Tehran, Iran
Professional practice of designing products.
Focusing on the appearance of a product and how it functions.
Continuing education
2026 - SheFi
Web3 Academy
Educational, cohort-based program designed to empower women and non-binary individuals to learn, experiment with, and build careers in Web3, cryptocurrency, and Decentralized Finance (DeFi)
2023 - VORN Academy
Professional training
Online Academy – Germany
Berlin network working between the fashion industry and education.
2020 - Metodo Step Academy
Professional training
Online Academy – Italy
Training course on how to start a digital business from scratch with new skills and abilities.
MENTIONS & AWARDS
2023 - Florence Biennale
Nobahar Design “MyCity Bloody Tehran” received the Special commendation from Florence Biennale president, to represent all the artists from Woman Life Freedom section.
2019 - Milano Jewelry Week
Nobahar Design “CinCin” brooch, a design dedicated to our quality moments together, has been selected for Avanguardia Wunderkammer contest during Milano jewelry Week 2019.
2019 - London International Creative Competition
Nobahar Design limited edition “The Rebirth Of Lotus” cuff, a design to protest violence against women, received an honourable mention at London International Creative Competition
2018 - Redefining jewelry contest at Bijoux Museum of Casalmaggiore
Nobahar Design “BĀZĀR”, ring and bracelet, was awarded at the “Redefining a jewel” contest at the Bijoux Museum in Casalmaggiore for the theme “Reinterpreting a jewel of the museum”.
2017 - Venice Design Week
Nobahar Design “Fluidity Is The Way To Life” brooch designed for Venice Design Week 2017 with the theme of “Talking about water: fluidity, movement, transparency, life” has won the third prize of the Jewelry Selection in the exhibition.
2017 - A Jewel For Life
Nobahar Design “The Rebirth Of Lotus” cuff, symbolic jewelry that express the strength and courage of women, the fear they have inside, but also the desire to rebel and fight for their dignity. A symbolic representation of the pain but also of happiness, courage, and the innate strength which nevertheless rules inside every woman.
This design has won the first prize of this international contest.
EXHIBITIONS
2017 - Present
Participated in more than 60 exhibitions in 20 countries regarding design, jewelry, photography and wine.
English 
Italiano