Twenty years of making things that matter...
I help founders build brands that reflect the true value of what they’ve created.
My approach is rooted in “Emotional Spatialism”, the idea that a strong brand is not only seen, but felt. Over the past 20+ years, I’ve worked across physical and digital design, from contemporary jewelry to digital fashion, from brand strategy for winemakers to visual identity for consulting firms.
I’ve built three of my own ventures from scratch. I know what it means to be the founder, the creative director, and the person answering emails at midnight. That experience shapes everything I do for my clients.
My work covers brand narrative and positioning, visual identity, website design and build, photography, content direction, and ongoing creative support. I work independently and with a small network of trusted specialists. I personally direct everything.
If you’re building something meaningful, let’s connect.
EXPERIENCE
Orbyline is fashion and jewelry design studio focused on digital craftsmanship and slow 3D design, optimized for physical production.
Creative direction and project development of digital jewelry collections
Brand management and communication strategy
Winery company based in Piedmont, Italy
Setting the direction for a brand’s identity
Developing and overseeing creative projects for the brand, from the concept to the execution
Nobahar Design Milano is a contemporary brand that specialises in creating distinctive decorative objects and contemporary jewelry pieces. The brand’s operations are comprehensive and cover a wide range of tasks necessary for the efficient functioning of a small business.
These tasks include research and development, project management, communication, social media management, and other crucial operations.
With its unique creations and meticulous attention to detail, Nobahar Design Milano has earned a reputation as a standout brand in the world of design and fashion.
2010 - Present
Creative Consultant
With my freelance design experience, I have worked on a broad range of projects encompassing corporate identity, web design, contemporary jewelry design, 3D modeling, digital fashion, and digital strategy.
In addition, my skills in photography, illustrations, and stop-motion animation have allowed me to acquire vast knowledge and proficiency in various design fields.
Since 2018, I have been guiding small businesses towards digitalization and enhancing their online presence and brand identity. My ultimate objective is to help these businesses grow and extend their reach in the digital world, an essential aspect of today’s business landscape.
2016 - 2021
Founder & Curator "JewelryAround"
2014 - 2015
Researcher "Politecnico di Torino" - Engineering Faculty
2014
Designer "Devecchi Milano"
2014
Designer "DWS"
2013 - 2014
Designer & Researcher "B.M.C. srl"
2012
Creative Assistant "Giorgio Vigna"
2012
Visual Designer
2011 - 2012
Intern "Maria La Rosa Milano"
2010 - 2011
Intern "AIACE Srl Milano"
INTERVIEWS & TALKS
Associzione Gioiello Contemporaneo - 2024
Digital Transformation in Jewelry Industry
European Technology Chamber - 2022
New York Jewelry Week - 2021
Women Jewellery Designers in Milan - 2020
Milan Design Week - 2017
EDUCATION
2026 - SheFi
Web3 Academy
Educational, cohort-based program designed to empower women and non-binary individuals to learn, experiment with, and build careers in Web3, cryptocurrency, and Decentralized Finance (DeFi)
2023 - VORN Academy
Professional training
Online Academy – Germany
The VORN Academy is a hub for developing sustainable digital and physical business models, focusing on circular design and closed-loop production. It connects stakeholders, fosters knowledge exchange, and provides access to advanced programs within the industry.
2020 - Metodo Step Academy
Professional training
Online Academy – Italy
Training course on how to start a digital business from scratch with new skills and abilities.
2013 - Politecnico Di Torino
Master's degree in Jewellery Engineering
Engineering Faculty – Alessandria, Italy
Technical training with the acquisition of specific proficiency in materials, technologies, quality, and planning abilities.
2012 - Politecnico Di Milano
MSc in Product Service System Design
Design Faculty – Milan, Italy
PSSD is concerned with user needs through strong systems of products, services, communication, and their touchpoints.
Workshops with:
Future Concept Lab ( F.Murace)
Sony Ericsson (F.Di Liberto, R.Pera)
IDEO (D.Buzzini, C.Swope)
Continuum (F.Di Liberto)
Esterni
Pierandrei Associati ( F.Pierandrei)
La Flute
2011 - Politecnico Di Milano
Jewelry Design Advanced Training Course
Polimi – Milan, Italy
With Prof. Alba Cappellieri Jewelry in terms of design, culture, trends, market, retail, communications, modeling, and prototyping.
Workshops with:
Giancarlo Montebello
Bvlgari (Stefano Guagliumi)
Bvlgari (Massimiliano Bonoli)
2007 - Alzahra University of Tehran
BSc in Industrial Design
Design Faculty – Tehran, Iran
Professional practice of designing products.
Focusing on the appearance of a product and how it functions.
MENTIONS & AWARDS
2023 - Florence Biennale
Nobahar Design “MyCity Bloody Tehran” received the Special commendation from Florence Biennale president, to represent all the artists from Woman Life Freedom section.
2019 - Milano Jewellery Week
Nobahar Design “CinCin” brooch, a design dedicated to our quality moments together, has been selected for Avanguardia Wunderkammer contest during Milano jewelry Week 2019.
2019 - London International Creative Competition
Nobahar Design limited edition “The Rebirth Of Lotus” cuff, a design to protest violence against women, has get an honorable mention at London International Creative Competition
2018 - Redefining jewelry contest at Bijou Museum of Casalmaggiore
Nobahar Design “BĀZĀR”, ring and bracelet, was awarded at the “Redefining a jewel” contest at the Bijoux Museum in Casalmaggiore for the theme “Reinterpreting a jewel of the museum”.
2017 - Venice Design Week
Nobahar Design “Fluidity Is The Way To Life” brooch designed for Venice Design Week 2017 with the theme of “Talking about water: fluidity, movement, transparency, life” has won the third prize of the Jewellery Selection in the exhibition.
2017 - A Jewel For Life
Nobahar Design “The Rebirth Of Lotus” cuff, symbolic jewelry that express the strength and courage of women, the fear they have inside, but also the desire to rebel and fight for their dignity. A symbolic representation of the pain but also of happiness, courage, and the innate strength which nevertheless rules inside every woman.
This design has won the first prize of this international contest.
2010 - Sony Ericsson design competition
Third prize in a university group project.
DogMe is an app that improves the relationship between dog and owner in an innovative way, creating a community of dog lovers.
EXHIBITIONS
2017 - Present
Participated in more than 45 national and international exhibition regarding design and jewellery since 2017.