Sogand Nobahar

Sogand-Nobahar-bnw2

Hi, welcome to my unconventional creative world!

I’m your go-to creative director and consultant, exploring the world of contemporary design in various fields, including physical and digital jewelry, among others. With skills in graphic design, photography, 3d modeling, and animation, I bring a touch of creativity to every project I handle.

Not one but three brands are my babies – one making waves in the physical design and jewelry scene, another jumping right into the digital fashion and jewelry world with a friend, and the last one revolving around the enjoyment of a good Italian wine, supporting my partner, a wine producer. These aren’t just side gigs; they’re my real-life passion projects.

I mentioned these to convey that, as an experienced entrepreneur, I’m not just into the flashy side of things. I’ve been through the ups and downs, tackling the challenges of running a business. This hands-on experience is what I bring to each project, giving me a deep understanding of what my clients truly require.

I’m not your average creative. With a dynamic international team, I bring a blend of skills to the table – creating innovative digital marketing campaigns, spanning everything from graphics to brand identity, website design and development, event communication materials, and more. And when it comes to the digital realm, we’re not limited to just 2D; we’re talking also 3D modeling, 3D animations, and even digital fitting. It’s not just about making things look good; it’s about making an impact in the digital world. it’s about breaking boundaries and redefining what’s possible.

So, if you’re on the lookout for a collaborator who not only speaks the creative language but also understands the business side, drop me a line or book a call. Let’s turn your creative aspirations into reality!

EDUCATION

2023 - VORN Academy
Professional training

Online Academy – Germany
The VORN Academy is a hub for developing sustainable digital and physical business models, focusing on circular design and closed-loop production. It connects stakeholders, fosters knowledge exchange, and provides access to advanced programs within the industry.

2020 - Metodo Step Academy
Professional training

Online Academy – Italy
Training course on how to start a digital business from scratch with new skills and abilities.

2013 - Politecnico Di Torino
Master's degree in Jewellery Engineering

Engineering Faculty – Alessandria, Italy
Technical training with the acquisition of specific proficiency in materials, technologies, quality, and planning abilities.

2012 - Politecnico Di Milano
MSc in Product Service System Design

Design Faculty – Milan, Italy
PSSD is concerned with user needs through strong systems of products, services, communication, and their touchpoints.
Workshops with:
Future Concept Lab ( F.Murace)
Sony Ericsson (F.Di Liberto, R.Pera)
IDEO (D.Buzzini, C.Swope)
Continuum (F.Di Liberto)
Esterni
Pierandrei Associati ( F.Pierandrei)
La Flute

2011 - Politecnico Di Milano
Jewelry Design Advanced Training Course

Polimi – Milan, Italy
With Prof. Alba Cappellieri Jewelry in terms of design, culture, trends, market, retail, communications, modeling, and prototyping.
Workshops with:
Giancarlo Montebello
Bvlgari (Stefano Guagliumi)
Bvlgari (Massimiliano Bonoli)

2007 - Alzahra University of Tehran
BSc in Industrial Design

Design Faculty – Tehran, Iran
Professional practice of designing products.
Focusing on the appearance of a product and how it functions.

LANGUAGES

Farsi/Persian

Native

English

Full Professional

Italian

Full Professional

Arabic

Elementary proficiency

MENTIONS & AWARDS

2023 - Florence Biennale

Nobahar Design “MyCity Bloody Tehran” received the Special commendation from Florence Biennale president, to represent all the artists from Woman Life Freedom section.

2019 - Milano Jewellery Week

Nobahar Design “CinCin” brooch, a design dedicated to our quality moments together, has been selected for Avanguardia Wunderkammer contest during Milano jewelry Week 2019.

2019 - London International Creative Competition

Nobahar Design limited edition “The Rebirth Of Lotus” cuff, a design to protest violence against women, has get an honorable mention at London International Creative Competition

2018 - Redefining jewelry contest at Bijou Museum of Casalmaggiore

Nobahar Design “BĀZĀR”, ring and bracelet, was awarded at the “Redefining a jewel” contest at the Bijoux Museum in Casalmaggiore for the theme “Reinterpreting a jewel of the museum”.

2017 - Venice Design Week

Nobahar Design “Fluidity Is The Way To Life” brooch designed for Venice Design Week 2017 with the theme of “Talking about water: fluidity, movement, transparency, life” has won the third prize of the Jewellery Selection in the exhibition.

2017 - A Jewel For Life

Nobahar Design “The Rebirth Of Lotus” cuff, symbolic jewelry that express the strength and courage of women, the fear they have inside, but also the desire to rebel and fight for their dignity. A symbolic representation of the pain but also of happiness, courage, and the innate strength which nevertheless rules inside every woman.
This design has won the first prize of this international contest.

2013 - Sew Love

Finalist at SewLove Pendant design – A non-profit contest to support women crafter.

2010 - Sony Ericsson design competition

Third prize in a university group project.
DogMe is an app that improves the relationship between dog and owner in an innovative way, creating a community of dog lovers.

INTERVIEWS & TALKS

Associzione Gioiello Contemporaneo - 2024

Digital Transformation in Jewelry Industry

European Technology Chamber - 2022

Women Jewellery Designers in Milan - 2020

Milan Design Week - 2017

EXHIBITIONS

2017 - Present

Participated in more than 45 national and international exhibition regarding design and jewellery since 2017.

EXPERIENCE

Orbyline is a design platform creating digital fashion for the Metaverse.
  • Creative direction and project development of digital jewelry collections
  • Brand management and communication strategy
Winery company based in Piedmont, Italy
  • Setting the direction for a brand’s identity
  • Developing and overseeing creative projects for the brand, from the concept to the execution

Nobahar Design Milano is an innovative brand that specializes in creating distinctive decorative objects and contemporary jewelry pieces. The brand’s operations are comprehensive and cover a wide range of tasks necessary for the efficient functioning of a small business.
These tasks include research and development, project management, communication, social media management, and other crucial operations.
With its unique creations and meticulous attention to detail, Nobahar Design Milano has earned a reputation as a standout brand in the world of design and fashion.

2010 - Present
Creative Consultant

With my freelance design experience, I have worked on a broad range of projects encompassing corporate identity, web design, contemporary jewelry design, 3D modeling, digital fashion, and digital strategy.
In addition, my skills in photography, illustrations, and stop-motion animation have allowed me to acquire vast knowledge and proficiency in various design fields. 

Since 2018, I have been guiding small businesses towards digitalization and enhancing their online presence and brand identity.
My ultimate objective is to help these businesses grow and extend their reach in the digital world, an essential aspect of today’s business landscape.

2016 - 2021
Founder & Curator "JewelryAround"

Initially an Instablog centered around jewelry, jewelryAround has evolved into a premier platform curating contemporary Persian jewelry in Europe

2014 - 2015
Researcher "Politecnico di Torino" - Engineering Faculty

Research area: jewelry production, design, additive manufacturing, rapid prototyping; Study of sustainability on different additive manufacturing methods in the jewelry industry.

2014
Designer "Devecchi Milano"

Designing a new jewelry line for the brand Devecchi.

2014
Designer "DWS"

Participation to 2 exhibitions, in Turin and Venice, as 3D modeler for Digital Wax Systems.

2013 - 2014
Designer & Researcher "B.M.C. srl"

Research and study of jewelry, design, and 3D modeling.
I developed my master’s (Jewelry engineering) thesis about direct casting from models obtained through Rapid Prototyping and evaluation of different systems. Study of 2 different techniques and 3 different prototyping machines.

2012
Creative Assistant "Giorgio Vigna"

Assistant of Giorgio Vigna in the execution of his creative and artistic projects.

2012
Visual Designer

Virtual communication of Rolling stone’s project: a virtual exhibition presents by CircleMe, 5 projects in which one of them was a video about Giorgio Vigna’s works.

2011 - 2012
Intern "Maria La Rosa Milano"

Internship at Maria La Rosa Studio (Fashion and accessories) for graphic and E-commerce projects.

2010 - 2011
Intern "AIACE Srl Milano"

Graphic Designer at AIACE Srl Studio (architecture and engineering)
Developing a new graphic line for the studio.

2007 - 2008
Industrial Designer "Haft Studio"

I worked as a designer at Haft industrial design office in Tehran/Iran. I developed a different kind of projects in a team, such as exterior designs, brand identity, and interior designs.

2007
Intern "Taban Electronic"

Design Internship with Taban Electronic factory in Tehran/Iran in which I designed a table intercom for secretaries.

SKILLS

Creative Direction 100%
AI text to Image tools 90%
Jewelry Design Procedure 100%
Conceptual Design 100%
Jewelry 3D modelling 90%
Augmented Reality (AR) jewelry filter & lenses 100%
Still-Life Jewelry Rendering 100%
Jewelry Animation Rendering 85%
Stop Motion 90%
Instagram Makeover & Advisor 100%
Web Design 100%
Digital Marketing Strategy 80%
Brand Strategy 100%
Jewelry Photography 100%
Editorial photography 100%
Product Photography 100%
EN